Monday, May 30, 2011

Rex Weyler: Who Negotiates for Nature?

This article was kindly shared by Rex Weyler, author and founding member of Greenpeace, check out the list of resources at the bottom. This is a great article to help us understand what organizations and people are actually helping the planet, rather than simply talking the talk. I've linked you to Rex's blog by his name, and you can check out his monthly columns for Greenpeace at Deep Green

Who Negotiates for Nature?

By Rex Weyler

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In 2008, journalist Christine MacDonald’s book, Green, Inc. rocked the environmental movement. After working for Conservation International, MacDonald left in frustration about the power of corporate money to influence strategy. She concluded, “Not only do the largest conservation groups take money from companies deeply implicated in environmental crimes; they have become something like satellite PR offices for the corporations that support them.”

This month, in The Nation magazine, UK journalist Johann Hari documents the evolution of this trend in “Wrong Kind of Green,” an expose of how some environmental groups have gone soft on polluters after receiving corporate money.

“By pretending the broken system can work,” writes Hari, “and will work, in just a moment, after just one more Democratic win, or another, or another – the big green groups are preventing the appropriate response from concerned citizens, which is fury at the system itself. They are offering placebos to calm us down when they should be conducting and amplifying our anger at this betrayal of our safety by our politicians. ... when green groups cheer them on, they are giving their approval to a path to destruction--and calling it progress.”


Other serious ecologists and environmentalists are sounding an alarm. “We're close to a civil war in the environmental movement,” says Charles Komanoff, after 30 years with the U.S. Natural Resources Defense Council. “For too long, all the oxygen in the room has been sucked out by this beast of these insider groups, who achieve almost nothing. ... We need to create new organizations that represent the fundamentals of environmentalism and have real goals."

Given the threats we now face – global heating and large scale habitat overshoot – Hari asks, “How do we retrieve a real environmental movement, in the very short time we have left?”

Resisting the cash


Some groups, thank Gaia, have refused to take money from large corporate donors or their granting agency fronts. Amazon Watch, which works closely with indigenous people, is one such group. Kevin Koenig at Amazon Watch attended the Copenhagen conference and expressed shock at what he witnessed. “At Copenhagen, I couldn't believe what I was seeing,” Koenig states in the Hari article. “These groups are positioning themselves to be the middlemen in a carbon market. They are helping to set up, in effect, a global system of carbon laundering...that will give the impression of action, but no substance. You have to ask, are these conservation groups at all? They look much more like industry front groups to me.”

Greenpeace has maintained a nearly 40-year policy of raising its funding only from its individual members and not accepting government or corporate grants.
There is a big difference between forcing a company to the bargaining table and winning concessions – as Greenpeace has done with Shell Oil, Apple Computers, and Coca Cola – and simply partnering with a corporate donor and acting as greenwashing seal of approval. Christine MacDonald points out that World Wildlife Fund, The Nature Conservancy, and Conservation International cozied up to agribusiness giants Archer Daniels Midland, Cargill and other companies to fashion a “sustainable soy” policy, a process that dragged on for years and accomplished nothing. Meanwhile Greenpeace campaigned against the international agribusiness giants and forced a moratorium on buying soybeans from recently deforested Amazon lands.


The campaign to reverse concentrations of atmospheric carbon back to 350 parts-per-million (ppm), which climate science believes is the limit to control run-away global heating, has fallen on similar problems. The Center for Biological Diversity, in Arizona refuses corporate funding, but finds itself being challenged by organizations that accept such funding. “There is a gigantic political schizophrenia here,” executive director Kieran Suckling told Hari.

“The Sierra Club will send out e-mails to its membership saying we have to get to 350 parts per million and the science requires it. But in reality they fight against any sort of emission cuts that would get us anywhere near that goal.” When the Suckling and the Center for Biological Diversity petitioned the US Environmental Protection Agency (EPA) to regulate greenhouse gases under the Clean Air Act, and follow what climate science says is necessary, restoring a maximum 350 ppm, the Sierra Club appeared to side with industry against him. “I was amazed to discover the Sierra Club opposed us bitterly,” says Suckling. “They said it should not be done. In fact, they said that if we filed a lawsuit to make EPA do it, they would probably intervene on EPA's side. They threw climate science out the window.”

Traction going nowhere


What we often hear from groups and individuals, who set themselves up as Nature’s negotiators and pitch weak compromise rather than serious change, is that real change will not “get traction.” What they mean by this is that the status quo institutions – political parties, corporations, well-funded organizations – don’t want to make deep or radical change. What they want is to keep doing what they’ve always done, keep making money, and simultaneously appear “green.” We must ask, however: What good is traction if we’re racing down the wrong highway toward a cliff?


Hari points out that the compromised environmental groups believe they are adhering to “political reality” when they accept, for example, CO2 emission cuts that fall short of what climate science knows is necessary. “They don't seem to realize,” writes Hari, “that in a conflict between political reality and physical reality, physical reality will prevail. You can't stand at the edge of a rising sea and say, ‘Sorry, the swing states don't want you to happen today.’ The laws of physics are more real and permanent than any passing political system. ”

“We need a few leaders who aren’t careerists,” says Bill Turnage, the former president of the Wilderness Society. People who aren’t worried about where they are going to get their next job.”


Green Disaster Capitalism

In British Columbia Canada, General Electric – one of the world’s largest corporations, with interests in defense contracts, international weapons trading, nuclear power, oil, and gas – is one of the lead actors in a campaign to privatize some 600 watersheds. GE and their partners, such as Plutonic Power, have attempted to sell this to a doubtful public by claiming their projects to build massive hydro plants and transmission lines is “green energy,” that would help alleviate global warming. A few Canadian environmental groups signed on to this idea, but most groups and communities did not take the bait.

General Electric, meanwhile, plays both sides of the climate “debate.” While they support organizations that help sell their private acquisition of Canadian public and natural assets, allegedly to help “reduce global warming,” they simultaneously fund organizations that deny global warming, which supports their oil and gas holdings. They fund the American Petroleum Institute and its Astroturf affiliates such as “Energy Citizens,” who stage “grassroots” rallies to deny climate change and defeat climate legislation in the U.S.
 
Through GE Oil & Gas Conmec and General Electric Inspection Services, GE is a member of the American Petroleum Institute (API), along with Dow, Bechtel, Halliburton, ExxonMobil, Shell and others. Last year, Greenpeace uncovered API plans to launch a nationwide Astroturf campaign, “Energy Citizen,” to deny global warming and defeat climate legislation in the U.S. Greenpeace said the PR campaign “runs contrary to several prominent API members’ public support for climate action, namely Shell, BP America, ConocoPhillips, General Electric and Siemens.” General Electric helped fund these climate change denial campaigns, while simultaneously using the urgency of global warming to make a grab for hundreds of rivers, tributaries, and watersheds in British Columbia, Canada.

This is a “green” version of “Disaster Capitalism,” as described by Naomi Klein in The Shock Doctrine. The goal is to privatize public assets. In B.C., Canada, this also means undermining and likely destroying the public power system, B.C. Hydro. The plan forces the public power company to purchase the private power at inflated rates, estimated to create a $450 million dollar annual loss to B.C. Hydro, a recipe for collapse of the public system. The BC Utilities Commission (BCUC) has deemed the plan “not in the public interest,” and yet a handful of environmental groups signed on to support it.

The Privatization of public and natural assets – such as rivers and watersheds – is not “green.” I stand with the BC Utilities Commission (BCUC), B.C. Citizen’s for Public Power, Western Canada Wilderness Committee, and scores of other community and environmental groups (see B.C. Guardians network) in favour of preserving BC’s wild rivers, resisting the privatization of BC’s rivers, and in preserving B.C.’s heritage of public power embodied in B.C. Hydro.

Humanity needs non-polluting energy, but rushing into a region such as British Columbia and attempting to privatize 600 watersheds for the benefit of global corporate interests is not the way to go about it. Before Canada or any jurisdiction industrializes more rivers, we must launch a massive campaign for conservation of energy in both industry and residential homes. Secondly, before we build massive power projects, we must have in hand a public and transparent analysis of local power needs. If small, community scale micro-hydro plants satisfy ecological and public requirements in some of these watersheds, then the decision to build those plants needs to be fairly discussed by the communities living in those watersheds in balance with other river and watershed values. And finally, those power projects must remain a public asset.

The discussion about who has the authority to negotiate for Nature, however, goes deeper than this. When Greenpeace was founded nearly 40 years ago, we understood that humanity lived within a living, diverse, generous, but limited ecological habitat. We also understood that humanity had violated and abused that habitat. Today, with thousands of environmental groups at work, humanity finds itself farther down the road of habitat overshoot.

Negotiating on behalf of Nature, for Gaia, is a sacred duty. Environmentalism is not just a career move. As Paul Sears warned 40 years ago, “Ecology is a subversive subject,” because ecology will demand that we completely re-evaluate our assumptions. We do not get to rewrite the laws of biology, physics, thermodynamics, and exponential growth for our own convenience.

We need ecological leaders who understand ecology and biophysical laws, and who feel a deep, sacred respect for Nature itself.

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Links:

Johann Hari, The Nation, “The Wrong Kind of Green” by

Christine MacDonald’s book, Green, Inc.
http://www.amazon.com/Green-Inc-Environmental-Insider-Reveals/dp/1599214369

Amy Goodman interviews Johann Hari and Christine MacDonald
http://www.democracynow.org/2010/3/9/the_real_climategate_conservation_groups_align

B.C. Guardians network: B.C. Guardians network
http://www.bcguardians.ca/content/view/15/14/

B.C. Citizens for Public Power: http://www.citizensforpublicpower.ca/

Western Canada Wilderness Committee
http://wildernesscommittee.org/

Wednesday, May 25, 2011

Media, Myths, and Mess: Pollution & Women's Cycles. Men, keep reading!


I want to be these women on the beach. Or better, I too, want a mysterious secret - a mission, perhaps to the depths of the earth... The all-pink commercial shows a stylish woman in a power suit with red nails (the only red in the commercial) deftly handing another stylish woman a compact tampon with a plastic applicator. The second woman breezes off, close up on hair tossing over shoulder, Jane Bond style, with an exciting, mysterious secret - a glance between the two heroines communicates the bond of a daring friendship. I want in! But here's the secret: piles of long lasting rubbish. Its just an advertisement for menstrual pads! Darnit! I wanted this to somehow involve crashing through a window on spidey string and perhaps saving the planet. Why are women's periods something to be ashamed of and hid, and why aren't we all ashamed of the trash we're creating, and the insecurities that are behind this?

(Men, here's why you need to read this too)

The skinny: creating insecurities sells products. Selling men and women the idea that women's periods are dirty secrets to fear and hide has resulted in a massive disposable "feminine hygiene" industry that is covering the planet in something truly gross: single use, used, menstrual products. Often these products are full of toxins such as dioxins and furans - not even good for women, with risks of toxic shock syndrome. Also, they aren't cheap. The gender that is the poorest is spending money each month on something they don't need! Here are some stats on menstrual waste:

1.) Over 12 BILLION pads and tampons are USED ONCE and disposed of annually, adding to environmental pollution.
2.) According to the Center for Marine Conservation, over 170,000 tampon applicators were collected along U.S. coastal areas between 1998 and 1999.
3.) Some estimates hold that 6.5 billion tampons and 13.5 billion sanitary pads, PLUS their packaging, ended up in landfills or sewer systems in 1998. While The National Women’s Health Network states that twelve billion pads and 7 million tampons pollute landfills annually in the US.

THIS IS SO NOT COOL. HOW CAN THE MOST NATURAL PROCESS ON EARTH, THE CYCLE OF REPRODUCTION, NOW BE RESPONSIBLE FOR DESTROYING LIFE ON EARTH? Furthermore, imagine your own mother being ashamed of the process that later brought you into this world.

If you find this situation in any way frustrating and ridiculous, and you don't mind the site of fake blood, you'll love this song by Ani Difranco: Blood in the Boardroom.

I'm sure none of the below people stink, but if you believe these 50s-80s ads, then all women without perfumed disposables stink to high heaven on their period - so much so that they could be left by their partners and must live in secrecy - no dancing allowed!



There are great supplies out there that don't have to be thrown out. They simply need to be washed. However for the majority of women, this means that they have to risk revealing the "dirty secret" to partners and family via washing machines, or simply a menstrual cup that needs to be kept in a medicine cabinet. The fear generated by advertising keeps women using disposable products. So lets all drop this notion that a bit of blood is something to be ashamed of. If it is, I guess us and most animals will all have to just die out since its the basis of life.

So men, don't let a woman in your life believe wrongly that you think her period is disgusting! You don't have to go as far as this guy, but have a basic level of comfort. If you see a speck of blood, feel understanding instead of disgust.

Women, as of today, why not save an average of $40.00+ a year as well as all of that time going to the drug store? Below are 3 great methods for catching blood during your period that will save you time, hassle, and cash.

The Keeper/ or the Diva Cup


A truly amazing product, the menstrual cup is designed to catch blood inside of the vagina. It works just like a tampon in that it sits inside the body, but there are no harsh chemicals and dyes, and no risk of toxic shock. The cup requires practice the first 1-3 times it is used, and can simply be washed with a non toxic soap after each use, and at the end of the cycle sterilized by boiling. Menstrual cups last up to 10 years before needing to be changed and work almost better than tampons. There are 2 sizes for women under and over 30, and one amazing thing about them is that they measure in ounces the blood. This means that for those women whose periods are heavy, leading to iron deficiency, they can at least have some sense of what is going on and tell their doctors or naturopaths. When the menstrual cup needs to be emptied, it simply gets removed and poured right into the toilet, then washed. Easy! The Menstrual cup costs about $35-45 and should last up to ten years.

Here is a link to more information and various cups as there are many options. This site also has a demo using a menstrual cup and a glass. One thing it does not mention is that the cup also needs to be turned 360 degrees upon insertion. Two extremely popular brands are the keeper and diva cup. The keeper is rubber which means it will naturally biodegrade when you are done using it. You could literally bury it in your back yard. The diva cup is latex and slightly more pliable (see demo). It is not biodegradable. Both are very good, comfortable, products.

Re-usable menstrual pads:

These are just what they seem, often locally made, soft material, fun and funky pads that can simply be worn and washed. Pads can be expensive, they can cost anywhere from $5-13 each but will obviously last a long time if washed properly!

The Classic: Single Socks and Safety Pins

It sounds complicated but this option is way better than most disposable pads, socks are just more absorbent and more comfortable. Want to spend absolutely no money and reuse fabric in the process? Simply fold a sock in half and pin your single socks to your underwear with 3 safety pins. The pin should not be on top of the pad close to the body, but on the bottom of the underwear separated from your body by 3 layers of fabric. Keep a cloth bag or wrapper with you for if/when you need to change your sock. Just wash them in the washing machine. Nothing is more practical or more comfy than this than this!


What about my daughter? Helping her with her first period:


Dads, here is a great article if you are the wondering about how to help your daughter with her first cycle. This article lists a host of great ideas, including taking her out for a fun day without mentioning it too much or making a big deal about it.

One thing is is great for parents of either sex to do prior to your daughter getting her period is to provide her with a number of products that she can choose to use so that she feels ready and in control her first time, socks should be one of them! :). Include eco friendly options. If you also want to include disposable pads, go for a non-bleached ecological kind that will at least keep her free from harm.

Moms, have you heard of ways to celebrate your daughter's first period? See this great link on celebrating. There are also many more links for menarche parties. Generally, these parties involve inviting other women that your daughter feels comfortable with. Sometimes, a simple card or gift of congratulations is better. Let her know you are proud of her and happy for her.

Tuesday, May 24, 2011

Rex Weyler: Nuclear Delusions: Why Nuclear Power is not a Solution to our Energy Challenge

This article was kindly shared by Rex Weyler, author and founding member of Greenpeace, check out the list of resources at the bottom. It provides an great compliment to the article by Harvey Wasserman from yesterday. Here's one more reason to first protest our governments to phase out nuclear power and to reduce our energy consumption with compact fridges, or no fridges, and beyond. I've linked you to Rex's blog by his name, and you can check out his monthly columns for Greenpeace at Deep Green

Guardian environment writer George Monbiot’s leap onto the “nuclear renaissance” bandwagon disturbed many environmentalists. Monbiot has a good reputation for doing serious research and getting his facts straight. However, in this case, he may have leapt before he looked deeply into the logical conclusions of nuclear power. Questioning our assumptions – including our assumptions about nuclear energy – remains necessary if we are to solve our global ecological challenges. Nevertheless, the evidence in hand shows that nuclear energy is not the solution to humanity’s energy needs that Monbiot and others hope for. Here are the reasons:

1. Nuclear energy is not low carbon

The industry claims that nuclear energy is “carbon free” because while a nuclear plant operates, it does not directly burn hydrocarbons. However, from a life-cycle analysis, nuclear energy is a carbon hog. Plant construction – cement, steel, and complex electronics – is carbon intensive. The nuclear fuel cycle – mining, milling, enriching, fabrication, transport, and processing nuclear waste – is also carbon intensive. Halogenated compounds used in uranium refining have a greater impact on global heating than carbon dioxide. Finally, when a nuclear plant’s 40-to-60 year life is over, decommissioning adds more carbon costs and leaves a radioactive, lifeless blotch on the landscape. Many studies confirm that nuclear electricity is not low-carbon; here are three:

A study of carbon and nuclear power by the Australian government and Sydney University, found that nuclear plants emit about 60 grams of carbon-dioxide equivalent per Kilowatt-hour of electricity 3-times the comparable emissions from wind turbines.

The International Energy Agency’s 2006 World Energy Outlook, a pro-nuclear report, found that among the alternatives – wind, solar, hydro – nuclear power yielded the lowest emission reductions.

At Stanford University, Dr. Mark Jacobson compared the lifetime CO2 emissions of energy sources, “Review of Global Warming Solutions,” and found nuclear electricity to be the highest non-hydrocarbon option, emitting between six and 60-times more carbon than wind and concentrated solar.



2. The health risk is real

Radiation emissions have serious health implications. There is no safe level of radiation. Any increase in public radiation exposure results in bio-concentration of radionuclides and cancer, birth defects, and genetic damage.

Nuclear promoters claimed that there were “no deaths” from the Three Mile Island meltdown in the US in 1979. However, Dr. Steven Wing, epidemiologist at the University of North Carolina School of Public Health documented lung cancer and leukemia rates 2-to-10-times higher downwind from the Three Mile Island reactor, compared to upwind rates.

Monbiot takes exception to Dr. Helen Caldicott’s calculations of radiation health effects but appears to accept the estimates from the industry. For example, Monbiot accepts the International Atomic Energy Agency (IAEA) and World Health Organization (WHO) estimates of “four thousand fatal cancers” from the Chernobyl accident although IAEA is a nuclear industry promoter and they approve WHO radiation estimates.

These industry-biased studies minimize radiation levels, rely on external doses, and underestimate the effects of internal radiation, inhaled or ingested by the victims. Radioactive isotopes such as iodine-131 concentrate at each food chain stage, migrate inside the body to specific organs such as the thyroid or bone marrow, irradiate cells, and produce cancer and genetic damage decades after exposure.

In 1992, the British Medical Journal published a study showing a significant change in infant mortality in Germany after the Chernobyl incident, where the post-natal death rate ceased declining and temporarily increased. Studies showed an increase in cancer in Sweden and even childhood leukemia in the US linked to the radiation from Chernobyl. In 2009, the New York Academy of Sciences compiled data from some 5,000 research papers not reviewed for the IAEA/WHO reports and estimated 985,000 excess deaths due to Chernobyl radiation, 250-times more deaths than reported by the IAEA.

We cannot precisely know how many people died from Chernobyl radiation because radiation’s trail is difficult to follow, but people die. I have witnessed children dying from leukemia, a painful, heartbreaking tragedy. There is something grotesque about counting the dead with the nuclear apologists and trading off human suffering for electricity. I would not advocate one single death by cancer as a necessary price for electricity, much less 4,000 or 980,000.


Likewise, people will die from the Fukushima radiation, and the deaths are not ciphers on a health survey, they are the genuine suffering of innocent human beings. Nuclear power is a form of random murder.

3. Corruption and collusion

If the nuclear industry had been honest about accidents, radiation emissions, and other difficulties with nuclear power, government and citizens would be in a better position to assess the value of nuclear energy. But the nuclear industry has left a trail of deceit, corruption, and collusion with regulatory agencies.

As already noted, the International Atomic Energy Agency insists on vetting World Health Organization radiation impact reports, to protect their own interests, to promote nuclear power. Meanwhile, independent scientists have fought the industry’s suppression of data.

Professor Dimitro Godzinsky, from the Ukrainian National Academy of Sciences, claims that “defenders of atomic energy” obstructed Chernobyl investigations by diverting scientists from radiation studies, “refusal to fund medical and biological studies,” and by “liquidating government bodies” responsible for researching the Chernobyl impact.

In 2009, Dr. Jack Valentin resigned as head of the International Committee on Radiological Protection’s Scientific Secretariat because he believed the health risks from internal radiation exposure were 100-times greater than the organization claimed.

In 2004, UK government lawyers blocked a minority report by Dr. Chris Busby and colleagues, suggesting that the Committee Examining Radiation Risk of Internal Emitters (CERRIE) underestimated health risk by as much as 300-times, failing to account for clusters of cancer and leukemia near nuclear installations in Wales, Essex, and Cumbria.

In 2000, Kei Sugaoka, a nuclear inspector at the Daiichi plant, told Japan’s Nuclear and Industrial Safety Agency (NISA) that Tokyo Electric (TEPCO) had concealed safety information about a cracked steam dryer. Rather than act on this information, NISA exposed Sugaoka and TEPCO expelled him from the industry.

Between 2002 and 2006 nuclear workers, who feared reprisals from TEPCO, reported 21 safety warnings to Fukushima governor Eisako Sato, who passed these concerns to NISA. However, NISA and TEPCO, ignored the warnings, attacked governor Sato, accused him of corruption, and drove him from office. Meanwhile, TEPCO routinely rewarded collaborating NISA employees with executive positions at the company.


Victor Gilinsky, who served on the US Nuclear Regulatory Commission (NRC) during the 1979 Three Mile Island meltdown, says the NRC is “a wholly owned subsidiary of the nuclear power industry.” Like their Japanese colleagues, cooperative NRC regulators can look forward to plush industry jobs when they leave the agency. During the last decade, the US nuclear industry donated over $4.6 million to Congressional members, and in 1996, when the NRC dared investigate reactor design flaws, US Senator Pete Domenici threatened to cut the agency’s funding.

If nuclear energy was safe, the lies, corruption, and collusion would not be necessary.

4. Costs and Subsidies

A kilowatt-hour of electricity from a new nuclear power plant costs 14-to-17-cents compared to wind farm electricity at 7-cents.

Nuclear projects routinely exceed budgets due to delays, design flaws, and rising commodity prices. In Canada, for example, the Darlington nuclear plant, with a construction budget of $6 billion, now approaches $26 billion.

In the UK, a new nuclear plant costs about £6 billion (US$ 10 b.; € 6.7 b) to build, not including insurance, accidents, waste, safety, security, or decommissioning, costs usually paid from public funds.

Historically, the private nuclear industry’s economic model is this: Privatize profits, socialize costs, socialize risks, and leave the garbage for posterity. In the U.S., the average “private” reactor has received about $1.3 billion in public subsidies. If the industry practiced free market capitalism it would collapse.


In Solutions magazine, energy specialists Robert Costanza, Cutler Cleveland, and colleagues ask: “Can Nuclear Power Be Part of the Solution?” They offer a balanced assessment, but cite the hidden costs, tax subsidies, and “legacy” subsidies such as waste. They recommend, “Remove the subsidies, require nuclear power plants to be fully insured, and put aside adequate funds for decommissioning and long-term radioactive waste disposal.”

5. Radioactive Waste: Unsolved

At Fukushima, most public radioactivity exposure came from spent fuel rods in temporary storage pools. The nuclear industry has not yet solved the waste problem, so these spent rods sit in makeshift ponds around the world at 1000°C, requiring 24-hour cooling and security. The UK holds over 112 tonnes of plutonium waste. In 2002, the Royal Society estimated that a sufficient storage system would cost £ 85 billion (€95 billion, US$140 billion). The UK operates 19 reactors, so the waste debt comes to about £4.5 billion per reactor.

In the US, radioactive waste sits in 121 temporary facilities, an enduring environmental and security risk. The US Nuclear Regulatory Commission (NRC) spent $7 billion researching a waste storage site at Yucca Mountain, Nevada, projected to cost $96 billion to complete, but which may never open due to technical problems, fraudulent geological reports, and soaring costs. “Power companies don’t want to pay for it,” says Robert Alvarez, former senior policy adviser at the US Energy Department. Total US nuclear waste amounts to 72,000 tons from civilian sites, 34 tons of military plutonium, plus other undisclosed military waste, totalling more than the hypothetical Yucca Mountain site could accommodate.


The US spent $5 billion to build a nuclear fuel factory on the Savanna River in South Carolina to combine plutonium waste with uranium to create mixed-oxide fuel, MOX. However, after a decade of construction, the plant remains half finished, with no customers.

The UK built an MOX plant at Sellafield and projected producing 1200 tons of fuel in a decade. However, since 2002, the plant has produced only 13.8 tons. A leaked US diplomatic cable from London cites UK government sources that the Sellafield plant costs £90-million a year to operate and is “one of Her Majesty’s Government’s most embarrassing failures in British industrial history.” Japanese customers complain of UK production problems and have cancelled fuel orders for the next decade. By that time, the plant will be nearing its expiry date and will be decommissioned at British taxpayer’s expense.

Clandestine dumping of radioactive waste at sea continues, as evidenced by the containers of waste that washed up on the shore of Somalia after the 2004 tsunami.
No solution has yet been successful for the storage or processing of dangerous radioactive waste, piling up as a regrettable legacy to our progeny.


6. Weapons proliferation and security

Since World War II, the nuclear industry has created more than 1,200 tonnes of plutonium. About 260 tonnes are “weapons grade,” and the remainder can be fashioned into lower-grade weapons or reprocessed for high-grade nuclear weapons. Plutonium is a toxic carcinogen that collects in bones and the liver. The weapons grade plutonium-239 has a half life of 24,110 years, and the heavier Pu-244 has a half-life of 80 million years.

The existing stockpile of weapons grade plutonium could make about 60,000 warheads, and the entire plutonium stockpile could make over 200,000 warheads. Nations that develop a nuclear industry become a threat to the world as plutonium suppliers, targets of terrorism, and potential wielders of nuclear weapons.


China, France, Russia, UK, US, Israel, India, and Pakistan now possess about 8,800 nuclear warheads. Syria, North Korea, South Africa, Iraq, Belarus, Kazakhstan, and Ukraine had or still have nuclear weapons programs. Libya, Argentina, Brazil, South Korea, and Taiwan have shelved nuclear weapons programs. Thus, twenty nations possess the capability to create sophisticated nuclear weapons. Meanwhile, anyone with a supply of plutonium and common technical knowledge can create unsophisticated nuclear weapons.

7. Scale

The world now operates about 434 nuclear reactors, not counting those in current meltdown or closed for repairs. To replace current hydrocarbon energy production with nuclear power at the current average capacity would require about 7,000 nuclear reactors. To replace half our hydrocarbon energy with nuclear (3,500 reactors) by 2030, we would have to build 175 new reactors per year, 3 new reactors per week for twenty years.

Such a scenario is not possible for supply chain reasons alone (cement, steel, appropriate sites, and construction capacity). From 1996-2009, the nuclear industry retired 43 old reactors and opened 49 new ones, a net gain of six reactors in 13 years.

If such a scenario were possible, we could then expect 8-times as many nuclear accidents and subsequent cancer and leukemia cases, and 8-times the annual nuclear waste and uranium demand. The current nuclear industry consumes 68,000 tons of uranium per year. The International Atomic Energy Agency’s most optimistic estimate of reserves, including hypothesized reserves yet to be discovered, is 7.7 million tons. Thirty-five hundred operating nuclear plants would drain these reserves in 14 years, leaving communities on land poisoned with radioactive dust, radon gas, and suffering from a legacy of birth defects, leukemia and other cancers.

Furthermore, none of this accounts for population and economic growth. Two billion people live without electricity. The UN estimates we may add 3 or 4 billion more people before human population stabilizes. Meanwhile, the wealthy 15% of the world consume most of the current energy capacity. Even accounting for some efficiency gains and modest lifestyles, to meet these growth and social justice needs would require 3-to-4-times our current energy consumption, and to supply even half of this with nuclear plants would require about 15,000 nuclear plants.

Nuclear plants have a life-cycle of 40 to 60 years. To maintain an industry of 15,000 nuclear plants, we would have to build approximately one new plant each day, forever; while decommissioning one plant each day, forever; leaving behind thousands of radioactive dead zones vulnerable to earthquakes, uranium mining wastelands, and deadly radioactive waste.


These scenarios are not even physically achievable, much less “sustainable,” and they certainly do not offer a “solution” to our energy and global heating challenges.

The first and most important genuine alternative to hydrocarbon energy use is conservation, especially in the wealthy nations. The wasteful lifestyles that petroleum has made possible are not sustainable, so imagining a nuclear industry to sustain those lifestyles remains counter-productive. We can reduce energy needs with better public transport, communities designed for walking and bicycles, with localized economies that minimize shipping; and by ending wasteful consumption. We don’t hear these kinds of solutions from our current political regimes because they remain chained to the assumption of endless growth.

After conservation, real energy alternatives do exist. Solar and wind systems must address the same scale and replacement issues that nuclear power faces, but they do not leave a legacy of cancer, radioactive waste, and abandoned radioactive dead zones.

Every dollar, every piece of land, and every resource spent on nuclear energy is an opportunity lost, consuming financial, human and natural resources required by real solutions.


=======================

Sources and links


George Monbiot adopts nuclear power, The Guardian:
http://www.guardian.co.uk/commentisfree/2011/mar/21/pro-nuclear-japan-fukushima

Australia nuclear carbon Study: M. Lenzen, “Life-Cycle Energy Balance and Greenhouse Gas Emissions of Nuclear Energy in Australia, Department of Integrated Sustainability Analysis, Sydney University, 2006/08” http://www.isa.org.usyd.edu.au/publications/documents/ISA_Nuclear_Report.pdf

IEA World Energy Outlook 2006, International Energy Agency p.190, http://www.iea.org/textbase/nppdf/free/2006/weo2006.pdf

coal vs. nuclear: See chart on page 18, “Radiological Impacts of Airborne Effluents of Coal-fired and Nuclear Power Plants,” J.P. McBride, et. al., Health and Safety Research, Oak Ridge National Laboratory (5315), August 1977. http://www.ornl.gov/info/reports/1977/3445605115087.pdf

Monbiot critique of Caldicott:
http://www.guardian.co.uk/commentisfree/2011/apr/05/anti-nuclear-lobby-misled-world

IAEA: page 15/16, “Chernobyl's Legacy: Health, Environmental and Socio-Economic Impacts, The Chernobyl Forum, IAEA, 2006 – http://www.iaea.org/Publications/Booklets/Chernobyl/chernobyl.pdf

German infant mortality: “Neonatal mortality in Germany since the Chernobyl explosion,” Jens Scheer, British Medical Journal, no.304 p.843, 28/3/92 – http://www.fraw.org.uk/mei/archive/magnox_a1_29.pdf

Cancer in Sweden: Increase of regional total cancer incidence in north Sweden due to the Chernobyl accident?, Martin Tondel, Peter Hjalmarsson, Lennart Hardell, Goran Carlsson and Olav Axelson, Journal of Epidemiol Community Health, vol.58 pp.1011-1016, 2004 – http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1732641/pdf/v058p01011.pdf

US Childhood Leukemia: “Childhood leukaemia in US may have risen due to fallout from Chernobyl,” Joseph Mangano, British Medical Journal, 314, April 19, 1997. http://www.fraw.org.uk/mei/archive/magnox_a1_17.pdf

Dr. Stephen Wing, cancer from Three Mile Island, http://www.unc.edu/news/archives/feb97/wing.html

New York Academy of Sciences report, “Chernobyl: Consequences of the Catastrophe for People and the Environment, 2009. Dimitro Godzinsky in the Introduction.
http://www.greenpeace.org/raw/content/international/press/reports/chernobylhealthreport.pdf

Dr. Jack Valentin
http://vimeo.com/15382750

Victor Gilinsky, US NRC:
http://www.rollingstone.com/politics/news/america-s-nuclear-nightmare-20110427

Report by Dr. Chris Busby and colleagues
http://www.llrc.org/wobblyscience/subtopic/cerrie.htm

Eisako Sato, Governor of Fukushima forced to resign, The Independent, UK:
http://www.independent.co.uk/news/world/asia/warnings-of-nuclear-disaster-not-heeded-claims-former-governor-2273764.html

Cost of UK nuclear plant: Bloomberg, August 25, 2010: http://www.bloomberg.com/news/2010-08-25/edf-rwe-may-spend-9-3-billion-per-new-nuclear-plant-in-u-k-hendry-says.html

Cost / kWhr: Renewable Electricity Production & Nuclear Power:
http://www.beyondnuclear.org/storage/documents/Renewables_and_nukes_factsheet.pdf

Robert Alvarez, US Energy Department
http://www.rollingstone.com/politics/news/america-s-nuclear-nightmare-20110427

R. Costanza, et. al., nuclear subsidies, Solutions magazine:
http://www.thesolutionsjournal.com/node/918

McKenzie Report: “Pathways to a Low Carbon Economy;” McKinsey & Company, 2009. http://www.mckinsey.com/clientservice/sustainability/pathways_low_carbon_economy.asp

US Savanna River MOX plant
http://www.nytimes.com/2011/04/11/us/11mox.html

UK Sellafield MOX Plant
www.independent.co.uk/news/science/governments-doomed-6bn-plan-to-dispose-of-nuclear-waste-2266047.html

Leaked US Cable, UK Sellafield plant, The Telegraph, Feb. 14, 2011:
http://blogs.telegraph.co.uk/news/geoffreylean/100075851/so-the-nuclear-plant-does-not-work-loses-90-million-a-year-and-could-be-a-security-risk-lets-build-another-say-ministers/

World Plutonium Stockpile, Bulletin of the Atomic Scientists, 1999:
http://www.ccnr.org/plute_inventory_99.html

World Nuclear weapons programs
http://www.armscontrol.org/factsheets/Nuclearweaponswhohaswhat

World Uranium reserves, World Nuclear Association
http://www.world-nuclear.org/info/inf75.html

== ==

Addition links and information

UK energy .. UK Carbon Dioxide Emissions by fuel, 1990-2009; 2009 Provisional UK Greenhouse Gas Figures, Department for Energy and Climate Change, March 2010 – http://www.decc.gov.uk/en/content/cms/statistics/climate_change/data/data.aspx

Paul Mobb, Ecolonomics, “When the facts change, I change my mind,” a survey of nuclear power and critique of George Monbiot’s analysis. http://www.fraw.org.uk/mei/ecolonomics/01/ecolonomics-010-20110322.shtml

Greenpeace Chernobyl Report
http://www.greenpeace.org/raw/content/international/press/reports/chernobylhealthreport.pdf

Kei Sugaoka expelled from Japanese nuclear industry, New York Times:
http://www.nytimes.com/2011/04/27/world/asia/27collusion.html?pagewanted=2&_r=1&nl=todaysheadlines&emc=tha2

Monday, May 23, 2011

Harvery Wasserman: Forget the mainstream Media - Fukushima is an escalating a disaster for us all.

This article was generously shared by Harvey Wasserman

Fukushima may be in an apocalyptic downward spiral. Forget the corporate-induced media coma that says otherwise…or nothing at all. Lethal radiation is spewing unabated. Emission levels could seriously escalate. There is no end in sight. The potential is many times worse than Chernobyl. Containing this disaster may be beyond the abilities of Tokyo Electric or the Japanese government.

There is no reason to incur further unnecessary risk. With all needed
resources, it's time for the world's best scientists and engineers to take
charge. Even then the outcome is unclear. For a brief but terrifying overview, consult Dr. Chris Busby as interviewed by RT/TV.

Fukushima Units One, Two and Three are all in various stages of melting
down. Molten fuel at Unit One may have burned through its reactor pressure vessel,
with water poured in to cool it merely pouring out the bottom. A growing pond of highly radioactive liquid is softening the ground and draining into the ocean. There is no way to predict where these molten masses of fuel will yet go.

Especially in the event of an aftershock, steam and hydrogen explosions
could blow out what's left of the containments. The extra plutonium in the MOX fuel at Unit Three is an added liability. At least one spent fuel pool has been on fire.

The site has already suffered at least two hydrogen explosions. Some believe
a fission explosion may also have occurred. All have weakened the structures and support systems on site. These shocks and the soft ground may be why Unit Four has partially sunk and is tipping, possibly on the brink of collapse. Even a relatively minor aftershock could mean catastrophe.

More explosions are possible. More leaks are virtually certain. Escalated radiation levels from any one of the reactors could force all workers to evacuate, leaving the entire site to chance. The New York Times has now reported that critical valve failures that contributed to the Fukushima disaster are likely at numerous US reactors.
Significant radioactive debris has been found thousands of yards from the
plant. Radiation levels in Tokyo, nearly 200 miles away, have risen. Fallout
has been detected in North America and throughout Europe.

Radiation pouring into the sea has begun to spread worldwide. There is much more, none of it good. Japan and Germany have had the good survival sense to abandon future reactor construction, and to shut some existing sites. But here, the corporate media blackout is virtually complete. Out of sight, out of mind seems the strategy for an industry desperate for federal loan guarantees and continued operation of a rickety fleet of decaying old reactors.

The Obama Administration has ended radiation monitoring of seafood in the
Pacific. It does not provide reliable, systematic radiological or medical
data on fallout coming to the United States. But we may all be in unprecedented danger.
A national movement is underway to end atomic give-aways and turn to a
green-powered Earth.

Now we must also move ALL the world's governments beyond denial to focus on
somehow bringing Fukushima under control. After two months of all-out effort, four reactors and at least that manyspent fuel pools remain at risk. Our survival depends on stopping Fukushima from further irradiating us all.

The world community has come together to put a new sarcophagus around
Chernobyl. A parallel, more urgent effort now needs to focus on Fukushima.
Whatever technical, scientific and material resources are available to our
species, that's what needs to go there.

NOW!

*Harvey Wasserman*, a co-founder of Musicians United for Safe Energy, is
editing the nukefree.org web site. He is the
author of SOLARTOPIA! Our Green-Powered Earth, A.D.
2030,
is
at www.solartopia.org. He can be reached at: Windhw@aol.com

Saturday, May 21, 2011

Mountain Top Removal: One more Reason to Unplug

If we don't take too much, we can have heaven on earth.


As a child, my family would take a vacation once a year by driving from Canada down to South Carolina. One of the best parts of our trip was passing through West Virgina and seeing the beautiful mountains awash in fall colors. Our eyes would search for, and find deer leaping on the hills. West Virginia is a place of breathtaking beauty. There is nothing more sacred or permanent than a mountain. How could a mountain die?

Now I've discovered that in order to extract even more coal, more cheaply, the Appalacian Mountains and communities the live there are being destroyed by a new form of coal mining: Mountain Top Removal. These mountains are being destroyed forever. Toxins from the mining then run downstream to anyone further south in the water supply.



It makes me think of what is happening in Canada in Northern Alberta with the Tar Sands. The Tar Sands are also a relatively new form of oil extraction that literally chew up the Boreal Forest - the lungs of the world. Like Mountain Top Removal, the Tar Sands are permanently destroying land the size of the state of Florida for cheap oil. They are poisoning and destroying the way of life of Canada's First Nations Peoples, causing cancers, devastating fresh water supplies, and taking away from all life this beautiful land. These two tragedies are connected to two very unsustainable forms of energy: oil and coal.

Meanwhile in Fukushima, Japan another form of energy - nuclear power is connected to the permanent destruction of land. Nuclear waste has leaked onto the precious land in Japan, causing an evacuation. In all cases, our need for these resources has reached the very soil and earth we need to survive on is being destroyed. Since we all need land, this is destroying life in the long term. Across the world, we people must be united in our call for safe Renewable Energy such as wind and solar. And we must empower one another in our communities to speak up for justice and live more simply, but more happily.

Renewable energy and living more simply are very simple solutions to protecting this beautiful earth. And to respecting the people who have lived on this land for generations. Do we really need a thousand electronic devices rather than a happy healthy planet and justice for its citizens?

Here's an important video on how we can stop Mountain Top Removal. I would also add that reducing our electricity consumption will also take the pressure off this earth that belongs to all past, present, and future generations of animals and people.


Clayton Thomas Muller on the Devastating Consequences of the Tar Sands:

Saturday, May 14, 2011

Priscilla Judd: To hear the Wild; Ousting Fridge for Compact in Wild Salmon Country

This article was written specifically for Living without a Fridge and Beyond with the permission of Priscilla Judd

Priscilla Judd: protector of wild salmon, piano tuner, activist, poet, mother, grandmother, musician, blogger, unplugs her fridge and chooses a compact.

"We keep thinking if we just consume a little bit more of the planet, if we just industrialize a little bit more of our wilderness that somehow that's going to solve our problem....We keep hoping that somehow these technological innovations are going to save us. It's not going to work that way. The only thing that's going to make us more sustainable and solve problems such as global warming is for us to get smart and start consuming less stuff. That means consuming less of our rivers, consuming less of our wilderness, consuming less of everything. We're going to have to teach ourselves, our children, and help them teach their children that we can live richer lives with less consumption." Rex Weyler

A note from Andrea: What is often overlooked when we think of "clean energy" is the environmental degradation that comes from damming wild rivers for "clean" power. If energy demands continue to grow, and private companies have their way, every wild river will be threatened with a damn as is practically the case in British Columbia. Wild salmon in British Columbia depend on wild rivers for their migration each year, and the people of British Columbia and beyond depend on the wild salmon. It inspires me, but does not surprise me that someone involved in the preservation of wild salmon understands the link between energy consumption and the death of the salmon. British Columbia generally sells power to the US which explains why there are increasing dams, BC is itself energy independent. While it is the powers that be, and big business that needs to be pushed to change, in replacing her old fridge with a compact fridge, Priscilla in my mind is making the symbolic link to the larger issue of wild rivers, and wild salmon. Read her excellent bio and post below!

I live in a second growth forest on the Bessette River which flows from Lumby into the Shuswap River. We are part of the Fraser River watershed, home to the largest inland Sockeye salmon run. Lumby is the eastern most point for spawning salmon who travel 1,000 kilometres get here. Every year many salmon die as they try to get over the Wilsey Dam so we are raising funds (and political will) to build a fish ladder. We are strongly committed to salmon with the Lumby Wild Salmon Music Festival in July, Salmon Art, Salmon Songs and the Lumby Salmon Trails.

Two weeks ago, while preparing for some house guests, I peeled the stickers, old photos and news clippings off my refrigerator. My dream image of a 22 foot, stainless steel, Future Shop monster fridge went into the recycle bin. I hoped my guests could sleep through the old fridge rumble.

Since we moved here I've wanted a new fridge. Now and then it leaves puddles on the floor. It trundles on, endlessly it seems, loud enough to drown out even the coyotes from the forest edge. After it dies down, peace settles in, and I say "thank you". Then I notice the quiet of living in a forest - the jay at the bird feeder, the wood warning the stove, the pump in the pump-house, the computer. . .

Our guests arrived and we walked out to see the salmon spawning. Later that day 22 people came with pot luck supper. It was a wonderful evening. We washed dishes and put away left overs. The old fridge was remarkably well behaved, it didn't clunk on and off or drown our evening conversation. I hardly noticed it at breakfast and it wasn't running when our guests said goodbye. Several days later when the left overs were finished the fridge noise came back - louder and more obnoxious that ever.

A couple of busy weeks passed. I happened onto Andrea's "ditch your fridge" blog and thought about times we spent camping with our kids. A cooler in the creek worked well. I remembered my Great Aunt's English pantry and how we walked out to the shops each day for food. There was a time when "back to the land" people dug a root cellar into the hill on my sister's property. Eventually, the community went back to the city. Twenty years later I helped take down domes and returned the earth to the cellar hole in the side of the hill.

I left a comment and Andrea replied. She offered to help me write a post or she said "You could also try to unplug your fridge for a couple of days and see how it goes. Then plug it back in and write about it... or keep it off...".

Today I stopped at the used Emporium and looked at a 20 inch bar fridge. We haven't decided for or against a mini fridge but we started clearing out our freezer. Gordon called BC Hydro - they're picking up the old fridge on the 25th. Pumpkin's thawing for pies and I'll make fruit compote with plums and strawberries tomorrow. We turned the frozen cabbage into cabbage rolls and made soup. It was fun, we were chopping and cooking and dancing through the saucepans. In the middle of our delight, I walked over and pulled the plug. The fridge roar stopped dead. It was a powerful act. This silence is beyond believable. I'll keep you posted.
It could be a significant power saving if baby boomers ditched their big fridge - even if they switched to lower power ones as we have done.

Day 2
It's Saturday with coffee in bed - lucky me! I sipped the hot java, listening to the morning. Chink chink chink, the metal wedge splits apart the gnarly wood as Gord chops firewood. The jay squawks and chickadees chirp for sunflower seeds.

I wander downstairs, pick up the cold soup pot that was hot when I said good night. I open the fridge door - it's unexpectedly dark inside. Aha - I remember - last night I pulled the plug!! The old beast looks a bit forlorn with it's tail-like cord lying across the kitchen floor. I pick it up, push the plug back in the wall socket then head out to feed the birds.

When I come back, I realize pretty quick that the fridge isn't running. The light's on but there's no sound. The wretched old beast just gave up the ghost. It quit - I killed it. It felt like a powerful act last night when I pulled the plug but I didn't expect it to die, at least not yet 'cause BC Hydro will take my fridge and give me 30 bucks if it's working.

Anyway, I called the Emporium and they put a sold tag on the mini fridge. I'm up-sizing my kitchen space and down-sizing the Hydro bill. I need to find out where to recycle the old beast or maybe I'll just have to pay the dump tipping fee. I'll let you know how it goes.

Day 3 – Compact Fridge
Thank you so much, we have such a quiet home now. The mini fridge uses only as much power as a light bulb. It holds all our cool food and even the tiny freezer works. It's under our counter now and the old fridge is out on the deck. It could be a significant power saving if baby boomers ditched their big fridge - even if they switched to lower power ones as we have done.

For more of Priscilla's writing, and on wild salmon and more, check out her blog at: http://priscillajudd.ca/theXpress

For a great talk by Rex Weyler on Private Power and Wild Rivers, go to http://www.thecanadian.org/k2/item/58-rex-weyler3

Photos by Gordon Judd

For further reading and information:

Lumby Salmon Trail - (Educational Signs): www.gordonjudd.ca/lst
Music Festival: www.wildsalmonmusicfestvial.ca
New England Waste systems: www.newswet.com
Dr.Lavigne's Resume: www.priscillajudd.ca/thexpress/?p=1208

Wednesday, May 11, 2011

General Motors or General Dismay: How Cars are Pushed on Society

This article has been republished with the permission of the writers, Yves Engler and Bianca Mugyenyi. Compare the anti-smoking images with the apparently positive depictions of the car below (which allude to what cars are doing to the planet). What if we had images similar to anti smoking ones for cars?

Recently the McGill Daily and Concordia University's The Link covered their back page with end of semester advertisements for the 2011 Kia Soul. Above a picture of the small SUV reads: "Like it and Win. Grad [Facebook] Contest."

These two nonprofit, Left student papers are not alone in promoting this unhealthy, lethal, inefficient and utterly unsustainable mode of transportation. Across the globe newspapers of all types are filled with odes to the private car. For every new vehicle sold today $630 is spent on advertising. In newspapers and magazines, on TV and radio, car ads are overwhelming. Moving beyond traditional car-drenched media the Wall Street Journal noted that, "car companies have been among the most aggressive marketers in trying out new advertising tactics." Whether you're at a party, online, at the mall, playing videogames, at the movies or even writing checks, there is an endless promotion of both brand names and automobility. Car advertisers have conquered nearly every sphere of human consciousness.

Cadillac developed a subtle "influencer" campaign where vehicles were loaned to CEOs, doctors and other distinguished individuals. For its part, Honda took a more blue-collar approach to selling cars. The company's PR department dispatched a team to pump gas at service stations, pass out popcorn at movie theatres and offer aid in supermarket parking lots. These individuals all wore the company logo and could usually be found close to a car with the slogan "Helpful Honda." Nissan came up with a more novel strategy. To promote the Altima, they deliberately 'lost' 20,000 key rings in bars, concert halls and sports arenas in seven major U.S. cities. Each ring had three keys and a tag that declared: "If found please do not return." The Altima "has intelligent key with push-button ignition and I no longer need these." A second tag was labeled "gas card" and offered the finder the chance to enter a competition with prizes ranging from free gas to a six-month subscription to Vibe magazine. This innovative marketing strategy followed on the heels of a campaign that hired actors to stand up in movie theatres and talk back to Nissan Altima commercial


The automobile's new 30-second spot is definitely the videogame. To promote its 2010 GTI hatchback Volkswagen created an iPhone and iPod Touch game. The game allowed players to send messages to competitors on Twitter and post videos of the game to YouTube. Volvo's S40 model enjoyed so much advertising success from Microsoft's 'Rally Sport Challenge Two' that the company used clips from the game to create a TV ad. Another example is the Dodge Caliber, which made paid appearances in Ghost Recon, Crackdown and custom made four videogames for its launch. Nissan, too, worked with Sony/EA to release a downloadable video game to coincide with the launch of its GTR racecar. Similarly, Chrysler and Activision executives collaborated on American Wasteland, where 3D Jeep vehicles appear an average of 23 times every 20 minutes.

Most major auto companies have executives based in Los Angeles because new models increasingly rely on branded entertainment. Advertising Age summarized the industry's position: "Automakers: Every car needs a movie."


Released in July 2007, Transformers was a dream come true for GM. Bumblebee is a Chevy Camaro, Jazz a Pontiac Solstice, Ratchet a Hummer H2, Ironhide a GMC TopKick truck and Stockade a Cadillac Escalade. A number of other GM "car-actors" swept up supporting roles as well. Bob Kraut, GM's director of brand marketing and advertising, was understandably pleased with the film. "The content is very good," said Kraut. "The cars are integral to the story. They generate attention. It's a story of good vs. evil. Our cars are the good guys."

While bigger and better roles go to the car, the real action takes place behind the scenes. Be it a change in dialogue or camera angle, auto companies have taken an increasingly hands on approach to product placement. Some changes are subtle. In The Forgotten, for instance, Volvo slipped a line into the protagonist's dialogue, identifying the brand as her car of choice. Other changes are less subtle. After a scene with an Audi was cut from Ironman the car company's multi-million dollar marketing campaign with the movie was thrown into doubt. "The solution: run a drawn out shot of an Audi Q7 sports utility vehicle being saved by Ironman, complete with a sustained full frontal of Audi's 4-ring logo."


Car companies are aware of the silver screen's value and part with big bucks for permanent spots. Aston Martin paid $35 million to unseat BMW as the official car of James Bond. In a massive agreement with Universal Studios and NBC, Volkswagen spent an estimated $200 million to see its products in Universal Films and on NBC television.

Today's car ads manipulate nearly every value, emotion and human desire. Be it safety, speed, security, rebellion, the status quo, environmentalism, serenity or the defiance of nature. There is no place the industry won't go.

The automakers omnipresent advertising explains the private car's immense cultural standing. Those of us who want a landscape more amenable to pedestrians, cyclists and trolley riders must challenge the promotion of a product many times more damaging than cigarettes. As with tobacco, car advertising should be steadily eliminated (and immediately appropriated). The dominant media, ad agencies and car-makers will no doubt resist bitterly so let's build momentum towards this end by prodding media outlets with ethical advertising guidelines (campus newspapers, green groups etc.) to immediately ban car ads.



Bianca Mugyenyi and Yves Engler begin touring in Ontario this week for their "Stop Signs: Cars and Capitalism on the road to Economic, Social and Environmental Decay."

Monday, May 2, 2011

Media, Myths, and Mess: Pollution & Women's Cycles. Men, keep reading!


I want to be these women on the beach. Or better, I too, want a mysterious secret - a mission, perhaps to the depths of the earth... The all-pink commercial shows a stylish woman in a power suit with red nails (the only red in the commercial) deftly handing another stylish woman a compact tampon with a plastic applicator. The second woman breezes off, close up on hair tossing over shoulder, Jane Bond style, with an exciting, mysterious secret - a glance between the two heroines communicates the bond of a daring friendship. I want in! But here's the secret: piles of long lasting rubbish. Its just an advertisement for menstrual pads! Darnit! I wanted this to somehow involve crashing through a window on spidey string and perhaps saving the planet. Why are women's periods something to be ashamed of and hid, and why aren't we all ashamed of the trash we're creating, and the insecurities that are behind this?

(Men, here's why you need to read this too)

The skinny: creating insecurities sells products. Selling men and women the idea that women's periods are dirty secrets to fear and hide has resulted in a massive disposable "feminine hygiene" industry that is covering the planet in something truly gross: single use, used, menstrual products. Often these products are full of toxins such as dioxins and furans - not even good for women, with risks of Toxic Shock. Also, they aren't cheap. The gender that is the poorest is spending money each month on something they don't need! Here are some stats on menstrual waste:

1.) Over 12 BILLION pads and tampons are USED ONCE and disposed of annually, adding to environmental pollution.
2.) According to the Center for Marine Conservation, over 170,000 tampon applicators were collected along U.S. coastal areas between 1998 and 1999.
3.) Some estimates hold that 6.5 billion tampons and 13.5 billion sanitary pads, PLUS their packaging, ended up in landfills or sewer systems in 1998. While The National Women’s Health Network states that twelve billion pads and 7 million tampons pollute landfills annually in the US.

THIS IS SO NOT COOL. HOW CAN THE MOST NATURAL PROCESS ON EARTH, THE CYCLE OF REPRODUCTION, NOW BE RESPONSIBLE FOR DESTROYING LIFE ON EARTH? Furthermore, imagine your own mother being ashamed of the process that later brought you into this world.

If you find this situation in any way frustrating and ridiculous, and you don't mind the site of fake blood, you'll love this song by Ani Difranco: Blood in the Boardroom.

I'm sure none of the below people stink, but if you believe these 50s-80s ads, then all women without perfumed disposables stink to high heaven on their period - so much so that they could be left by their partners and must live in secrecy - no dancing allowed!



There are great supplies out there that don't have to be thrown out. They simply need to be washed. However for the majority of women, this means that they have to risk revealing the "dirty secret" to partners and family via washing machines, or simply a menstrual cup that needs to be kept in a medicine cabinet. The fear generated by advertising keeps women using disposable products. So lets all drop this notion that a bit of blood is something to be ashamed of. If it is, I guess us and most animals will all have to just die out since its the basis of life.

So men, don't let a woman in your life believe wrongly that you think her period is disgusting! You don't have to go as far as this guy, but have a basic level of comfort. If you see a speck of blood, feel understanding instead of disgust.

Women, as of today, why not save an average of $40.00+ a year as well as all of that time going to the drug store? Below are 3 great methods for catching blood during your period that will save you time, hassle, and cash.

The Keeper/ or the Diva Cup


A truly amazing product, the menstrual cup is designed to catch blood inside of the vagina. It works just like a tampon in that it sits inside the body, but there are no harsh chemicals and dies, and no risk of toxic shock. The cup requires practice the first 1-3 times it is used, and can simply be washed with a non toxic soap after each use, and at the end of the cycle sterilized by boiling. Menstrual cups last ___ before needing to be changed and work almost better than tampons. There are 2 sizes for women under and over 30, and one amazing thing about them is that they measure in ounces the blood. This means that for those women whose periods are heavy, leading to iron deficiency, they can at least have some sense of what is going on and tell their doctors or naturopaths. When the menstrual cup needs to be emptied, it simply gets removed and poured right into the toilet, then washed. Easy! The Menstrual cup costs about $35-45 and should last up to ten years.

Here is a link to more information and various cups as there are many options. This site also has a demo using a menstrual cup and a glass. One thing it does not mention is that the cup also needs to be turned 360 degrees upon insertion. Two extremely popular brands are the keeper and diva cup. The keeper is rubber which means it will naturally biodegrade when you are done using it. You could literally bury it in your back yard. The diva cup is latex and slightly more pliable (see demo). It is not biodegradable. Both are very good, comfortable, products.

Re-usable menstrual pads:

These are just what they seem, often locally made, soft material, fun and funky pads that can simply be worn and washed. Pads can be expensive, they can cost anywhere from $5-13 each but will obviously last a long time if washed properly!

The Classic: Single Socks and Safety Pins

It sounds complicated but this option is way better than most disposable pads, socks are just more absorbent and more comfortable. Want to spend absolutely no money and reuse fabric in the process? Simply pin your single socks to your underwear with 3 safety pins. The pin should not be on top of the pad close to the body, but on the bottom of the underwear separated from your body by 3 layers of fabric. Keep a cloth bag or wrapper with you for if/when you need to change your sock. Just wash them in the washing machine. Nothing is more practical or more comfy than this than this!


What about my daughter? Helping her with her first period:


Dads, here is a great article if you are the wondering about how to help your daughter with her first cycle. This article lists a host of great ideas, including taking her out for a fun day without mentioning it too much or making a big deal about it.

One thing is is great for parents of either sex to do prior to your daughter getting her period is to provide her with a number of products that she can choose to use so that she feels ready and in control her first time, socks should be one of them! :). Include eco friendly options. If you also want to include disposable pads, go for a non-bleached ecological kind that will at least keep her free from harm.

Moms, have you heard of ways to celebrate your daughter's first period? See this great link on celebrating. There are also many more links for menarche parties. Generally, these parties involve inviting other women that your daughter feels comfortable with. Sometimes, a simple card or gift of congratulations is better. Let her know you are proud of her and happy for her.